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Creative Support

As we head into our last week in October aka Breast Cancer Awareness Month, we’d like to share a few of our favorite ways people have been creatively showcasing their support….


Sift, Stir & Savour created these chocolate cupcakes in honor of a friend’s mother who recently completed chemotherapy for breast cancer.


A guardrail across the Kansas River bridge was decorated with hundreds of bras strung together. The purpose is to raise awareness and inspire woman to schedule mammograms.


The Minnesota Pink Ribbon Run is a Minnesota motorcycle ride in honor of Breast Cancer Awareness. Participants creatively decorate themselves and their bikes to show support.

Breast Cancer Awareness Month



We are so proud to be in our 13th year of Fit for the Cure. It’s amazing to see stores get so energized behind a cause! With more than 1000 events throughout the year, breast cancer awareness is for more than just October! Get fit and Wacoal will donate $2 to Susan G. Komen, and an additional $2 for every piece purchased.

Fierce Fall


Cheetah, giraffe, zebra, leopard, snake - oh my! Animal print was a major trend spotted on this season’s runway. These neutral patterns can be paired with anything from print on print to stripes and solids. Here are some of our favorite ways to cozy up to the trend….

Of course we like to keep our bras and panties on trend too!
Be sure to check out the b.wild push up bra and bikini bottom in a fierce new print!

Famous Cuts



These hair-do’s and don’ts are sure to leave you feeling nostalgic. From pixie cuts to big curls, massive mop-tops and everything in between. Hair is the one thing we can change in an instant and sometimes we instantly wish we hadn’t. Would you throw caution to the wind and give these famous looks a go?

The Fit Fairy



-Real Stories From our Team of Bra Fit Experts-

Dawn travels a lot for work. As the head of our National Fit Squad, she is often jet-setting across the country to check in and ensure that her team is equipped to provide the best fit service available in stores today. With 8 out of 10 women wearing the wrong size bra, she can spot women in the wrong size bra like second nature. Our team of fitters honestly care about helping women look and feel their best, so when on a recent flight she noticed a flight attendant in desperate need of an inner-wear beauty makeover, she had to take action. Dawn discretely pulled the woman aside to introduce herself and ask her when was the last time she had a fitting. The woman admitted it had been more than 15 years! Right then and there Dawn helped to arrange for a fitting in her local mall with a member of the fit squad where she had an eye-opening experience that helped to clarify which styles were best-suited for her.

Find a fit event near you!

You never know when the fit fairies are watching!

Heavy Metal

Over neutral nails? Get on trend this Fall with a metallic mani. They go with almost anything and pack a playful punch. Keep it safe with just one color or be daring and mix it up. Gold, silver and cooper are the way to go! Will your nails be on par?