There’s a whole new way to shop for lingerie! Wacoal Japan recently rolled out this bra dispensing vending machine in one of their Tokyo stores. It’s organized by a sizing chart and stocked with one of their most popular bras. What do you think..would you shop this way?
This customer sticks with me because even though she was a lovely woman she was soupset and frustrated with trying on bras she was in tears! She tried on several of our fuller figure styles and just wasn’t happy with how they felt, complaining about this or that. She decided she would have to give up and said that there was NOTHING out there for her and this happens all the time. I calmed her down and let her know I was there for her and that I had one more option she could try, our Awareness bra. She had been wearing way too big a band and not a large enough cup; I upped the cup one more size in this style, and when she tried it on a huge smile came on her face. She immediately could tell that it gave her support and lift. She walked out with two Awareness bras! And no tears.
August is really bringing the heat and with our hair falling a little flat these day’s we’re in need of a few pick me up styles. Here are some of our favorites that are sure to keep you feeling cool and chic. What’s your go-to look to beat the heat?
As seen on the Chloé, Givenchy, and Simone Rocha runways, this fall is all about light-as-air transparency and sheer allure. From peak-a-boo panels to translucent fabrics it’s easy to see why this trend is bound to turn some heads.
-Real Stories From our Team of Bra Fit Experts- It was late in the evening after a hectic two days of FFTC events at my store. We were all feeling good, but very tired. I had my bag packed and was headed out the door when the department manager stopped me. She said she knew it was late, but wanted to know if I could stay and help her with one last customer. She took me in the back to explain what I was about to see, saying that the customer had been in a bad accident and that a good portion of her body had been burned. She wanted my help to put the customer at ease and provide some support. When we walked into the fitting room and the manager introduced me to her, I was surprised by how young and beautiful she was. She had put her shirt back on and the only sign of the burns were on her hands and neck. She looked upset, nervous, uncomfortable and she had tears in her eyes.